Well what could be better than working with friends in a brewery? So he moved his family to Egypt and joined the new Team, doing a massive turnaround and expansion, and selling the business to Heineken 5 years later. He had a client who wanted to buy the national brewery of Egypt, so Steve helped IPO ‘Pyramids Brewery’ on the London Stock Exchange.
From Wharton, Steve went to that bastion of greed formerly known as ‘Wall Street’. Elite (previously ‘US Elite Gear’) was a natural fit. Steve was looking for a way to re-engage the Community and pursue a livelihood at the same time, so acquiring U.S. Elite, Steve has closed the loop between his military background and his entrepreneurial nature. For those who choose to see it, there’s a third meaning deriving from ‘Don’t Tread on Me’.” STEVE KEEFER, CEO This is what I strive for the Team, Culture, and Community I want to build and be a part of.Ī second meaning is from our heritage as ‘Snake Eaters’ (literally, some of my tastiest meals at certain points of my life). Elite - constantly evolving, growing, dynamic - but making sacrifices to achieve the mission. The Ouroboros is a constantly evolving creature with an interesting trait - to live, he must consume himself - so he is literally constantly recreating himself! For me this was an incredibly powerful concept on which to build U.S. Our CEO gives a breakdown of the symbol of our business: “This is an abstract representation of an ancient mythical creature called the Ouroboros. We honor, serve and respect these fine men and women by helping them to achieve and enhance their desired level of performance, safety, comfort and all around lifestyle. We exist to Enhance the Warrior Lifestyle - the spirit that defines those brave, committed and intrepid souls who seek to push themselves to their greatest limits and beyond. A young man who lives his life with a smile on his face and never snivels even while climbing a mountain - and who, by the way, has no leg and only part of an arm? Warrior!
#Multicam shirt professional#
A professional working two jobs, and taking care of the home, to provide for a sick spouse and kids? Warrior. A 65-year-old CrossFitter with MS, who gets her first pullup? Warrior. A soldier who shoots bad guys in the face? Warrior. The idea of a warrior is defined by those who embody the Warrior Spirit.
Commit to deliver a truly kickass customer experience.Treat everyone fairly and with respect.Offer only first-rate products and services.We also own and operate CrossFit SOAR, and when we’ve got some steam built up we go downstairs to WOD, or we just go outside and blow sh!t up. Our mascot and Chief Motivation Officer is a rescue pup named The Shark, who has now been joined by another troublemaker named Stella. Oh, and Ed was a Nukes officer in a past life.
Paul bangs his head to Motley Crue and Abe and Dave like to break out sledgehammers and beat things without remorse. Kim will have you rolling on the floor, screaming laughter with tears in your eyes! Iron Ike balls-so-hard, and is compiling a looong list of places he's been banned for life. Our Team is comprised of veterans, gear junkies, shooters, athletes, and folks who just like to serve. Elite is a Service Disabled Veteran Owned Small Business (SDVOSB), has a GSA MAS Contract, and consistently earns stellar reviews from our clientele.
#Multicam shirt zip#
Upper Arm Zip Pockets - allowing for convenient pocket accessibility when wearing PPE.Arm Cuff Velcro Closures - allowing for fully enclosed sleeves.Low Profile Zip Neck - allowing collar to be worn either open or as a neck protector.PPE Compatible - allowing the shirt to be functionally worn with body armour.Mesh pocket linings help with venting heat, and reduce weight when the shirt gets soaked. Mesh underarms provide ventilation, and the elbows feature removable soft foam pads for joint protection. The shirt is built from no-melt, no-drip CYBERKNIT jersey knit and TENCATE Defender™ mesh to give the shirt the fire-resistance for today's battlefields. The Arc'teryx LEAF Assault Shirt LT is a durable hot weather combat uniform top, designed for wear under body armor.
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